Search engine optimization is a important part of successful website promotion. SEO is one of the best ways to promote a site because it’s one of the cheapest and one of the most effective ways of advertising.
This article is focusing on ten steps, which should be followed for ultimate search engine optimization. These ten steps are:
- Be Patient: It’s really important to have patience when you are promoting your site. You know that websites don’t get popular overnight. It takes time for Google and other popular search engines like yahoo, msn and etc to index a site and proper ranking. So don’t be obsessed with getting results quickly, they will come if you optimize your site and well and wait long enough.
- Be Legitimate: Please be ethical and relay on your good manners when you promote your site. Don’t do what is not permitted by the search engines so you don’t get banned. Some things that you should not do are:
- Keywords Stuffing
- Clocking
- Hidden Text
- Doorway pages
- Duplicate content
- Make Use of Anchor Text. It’s not very useful to get back links with the anchor text that doesn’t suite you well. Whenever somebody is linking to you make sure that the link title is the keyword you are aiming for. Remember not to have the same anchor text as your url since it’s not very helpful and effective.
- Use Meta Tags: Meta tags are very imports for the web page and play key role in SERP (Search Engine Result Pages).
Meta Tag’s are:
- Meta Description Tag: Description is used by search engines to search engine to display the short synopsis of the web page in SERP.
Syntax : <META NAME="description" CONTENT="Online SEO tips.">
- Meta Keyword Tag: Keywords are used by search engines to make the page more easily searchable. You would put words that are used on the page that best describe the page.
Syntax : <meta name="keywords" content="SEO, seo tips,seo guide, ten tips for seo and seo guide lines. "/>
- Robots.txt: Robots.txt file is helpful to prevent cooperating web spiders and other web robots from accessing all or part of a website.
Syntax : <html>
<head>
<title>10 SEO Tips</title>
<META NAME="ROBOTS" CONTENT="NOINDEX, FOLLOW">
<META NAME="ROBOTS" CONTENT="INDEX, NOFOLLOW">
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
</head>
Remember, it’s very important to create unique Meta keywords and description for each and every page in order to get the maximum exposure. Meta tags are used in order to inform the search engines, and spiders to crawl or index the pages.
- Unique quality content is and important part of both website maintaining and promotion processes. Make sure your site has unique content which is updated regularly. Search engines love fresh content so feed them with it occasionally and in return you will get the traffic exposure.
- Site Map: Once Meta tags and content are created, your site’s sitemap should be submitted to Google and Yahoo. If your site doesn’t have a sitemap make sure that you get one soon since sitemaps are the vital part of Search Engine optimization.
- Use No Follow Attribute. The more outgoing links on your site are, the less one link is worth. So use no follow attribute if you want to link to a site but yet don’t want to lose your link value.
- Build Related Back link: Having a good amount of back links is also an important variable that determines your SEO score. Although it’s important to have a lot of back links, it’s more important to have related back links and quality back links. Quality back links are the ones who have a high Page Rank. It’s worth noticing, that it’s more important to have one back link form PR 5 domain then a hundred back links from a site, which has PR 0.
- Monitor and analyze the results. It’s very important to monitor your results. Anylase the result so you can learn what works and what doesn’t. What you should try again and what you should forget about.
- Avoid Spamming: Although it’s important to work hard promoting your site, don’t overdo it. Don’t put a lot of keywords in your description because it’s not going to turn out well. Don’t try not to manipulate search engines otherwise you might get banned. Always start small and follow all of these steps for successful search engine optimization
