Google Adwords History:
Google adwords program was started in October 2000, at the beginning of adwords program advertisers paid the money on monthly basis to Google and Google it self set up and manage the customers adwords campaigns.
Google launched new version of adwords program in 2002, in new version of Google adwords included overture PPC auction model. In new version of Google adwords program, advertisers have the facility to BID on keywords and how much they will pay for PPC.
In 2005 Google launched the adwords campaign management service, known as Jumpstart for helping small business organizations. Google introduced Google Advertising Professional (GAP) program in 2005, Google gives the certifications to companies and individuals, who completes the Google adwords professional’s exam and experience with Google adwords.

Introduction to Google AdWords Ads:
Google Adwords is the Google advertising program; the benefits of adwords are your business products or services displayed to the visitors who have the intension to buy your business products or services.
Google AdWords offering PPC (pay per click) advertising model and site targeted advertising model for both text and banner ads. Google AdWords ad formats are text ads, image ads, video ads, local business ads and mobile ads.

• Google Adwords Ad title should contain up to 25 characters including spaces.
• Adwords Ad Description should contain up to 35 characters including spaces for two lines. The Adwords ad description clearly provides the products or services information to the visitors.
• Display URL should contain up to 35 characters including spaces. The adwords ads display URL tells the visitors that they will visit the website if they click on ad.
• Destination URL up to 1024 characters. The destination URL is not visible on the ads text and if visitors click on the adwords ad they will directly go to the destination page. Generally the adwords advertisers give the destination URL as products or services pages.

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