Google Analytics History
“Urchin” online web company founded by Brett and Crosby in the year 1995 bought by Google in spring 2005. Re-packaged version of Urchin released by Google in November 2005 which was afterwards named as “Google Analytics”. The Biggest new s about the new release by Google is about its price as it is “Free”, by this version Google turned all the analytics industries towards it. Google released new Google analytics 2.0 with advanced graphing and upgrade features.
Google Analytics Overview
About Google Analytics Reports
- Google Analytics abbreviated as GA
- Free website analysis tool provided by Google is ‘Google Analytics Tool’.
- Google analytics tool is one important product among the Google products.
- Google analytics report provides reports regarding traffic to the website.
- Google analytics can track visitors from all search engines and referrers.
- Visitors from pay per click network, email marketing, digital collateral can be tracked by Google analytics tool.
- Google analytics shows how people visited your website
- Google analytics provide report on how people explored your website.
- With the help of Google analytics report we can improve ‘Return on Investment’.
- Google analytics report helps in increases conversions to a website.
- Google analytics reports helps in making more money for a website.
- Total of 80 reports are generated using Google analytics tool
- Google analytics tool keep the track of performance of
- Marketing Campaigns
- AdWords Campaigns
- Email Campaigns
- Google analytics is integrated with Google AdWords
Overview of Google Analytics Report
In Google analytics overview report we get all the accounts submitted or the entire website URL’s submitted to get their traffic report through one Gmail account are displayed here.
The overall view on the submitted URL’s about
- Number visits to the website
- Average time on the website
- Bounce rate of the website
- Completed goals for the website
- Percentage Change in the visits to the website for
Daily, weekly, monthly, yearly based is provided in overview of Google analytics report.
Dashboard in Google Analytics Overview Report for Individual Website
The following overview reports for a website are given under dashboard by Google analytics tool
- Google analytics website visitor overview
- Google analytics website traffic source overview
- Google analytics keywords overview
- Google analytics traffic map overlay
- Google analytics content overview.
- Custom reporting overview report.
Google Analytics Visitors Overview Report
The following reports generated for a website under Google analytics visitor’s overview report.
- Benchmarking overview report
- Map Overlay overview report
- New visitors Vs Returning visitors overview report
- Languages overview report
- Visitor Trending overview report
- Visits overview report
- Absolute Unique visitor’s overview report
- Pageviews report
- Average Pageviews report
- Time on Site report
- Bounce rate report
- Visitors Loyalty overview report
- Loyalty report
- Recency report
- Length of visits report
- Depth of visits report
- Browser Capabilities overview report
- Browsers report
- Operating systems
- Browsers and OS report
- Screen colors report
- Screen resolution report
- Flash versions report
- Java support report
- Network Properties overview report
- Network Location report
- Hostnames report
- Connection Speed report
- User defined overview report
Google Analytics Traffic Sources Overview Report
The following reports generated for a website under Google analytics traffic sources overview report.
- Direct Traffic overview report
- Referring Sites overview report
- Search Engine overview report
- All Traffic Sources overview report
- Keywords overview report
- Adwords overview report
- AdWords Campaigns report
- Keywords Positions report
- Audio Campaigns report
- TV Campaigns report
- Campaigns overview report
- Ad Versions overview report
Google Analytics Content Overview Report
The following reports generated for a website under Google analytics content overview report.
- Top Content overview report
- Content by Title overview report
- Content Drilldown overview report
- Top Landing Pages overview report
- Top Exit Pages overview report
- Site Overlay overview report
- Site Search overview report
- Overview report
- Usage report
- Search Terms report
- Start Pages report
- Destination Pages report
- Categories report
- Trending reports
- Event Tracking overview report
- Overview report
- Categories report
- Actions report
- Labels report
- Trending report
- Hostnames report
Google Analytics Goals Overview Report
The following reports generated for a website under Google analytics goals overview report.
- Total conversions overview report
- Conversion rate overview report
- Goal Abandoned Funnels overview report
- Goal Value overview report
- Funnel Visualization overview report.
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