What is Google Penalty?
When Google indexed your website and still you are unable to see at all and also your domain name don’t have top rankings then your site has be penalized by the google. If your results are against the Google webmaster guidelines then google penalties your sites. Google penalize your site through google guidelines by detecting algorithmically or manually. Some penalties are considered worse than others. This Google penalty on your website can expire in a week, month, year or it can be penalized permanently.
What Exactly Google Penalty Triggers and how to avoid these triggers?
To avoid a Google penalty, go through the guidelines:
- Avoid hidden text or hidden links.
- Don't employ cloaking or sneaky redirects.
- Don't send automated queries to Google.
- Don't load pages with irrelevant words.
- Avoid creating duplicate content of multiply pages for sub domains or domains.
- Avoid creating doorway pages just for search engines
- Avoid other cookie cutter approaches like affiliate programs with small or no original content.
Google penalty Checklists.
To Checklist the Google penalty, go through the guidelines:
- Linking to banned sites
- Linking to bad neighborhoods
- Automated query penalty
- Over optimization penalties
- Website cross linking & link schemes
- Hidden text or links
- Keyword stuffing (spamming)
- Automated page redirects
- Link buying or selling
- Reciprocal link building campaigns
- Thin Affiliates and Made for Ad sense sites
- Check Google Webmaster Guidelines
- Check sitemaps in Google Webmaster Tools regularly
How to Handle a Penalty at Google?
Factors influencing your site has been penalized or simply lost page ranks to competitors by google.
- Check your site still indexed (site: url.com) or not?
- If not or just the home page then the site is most likely banned. Verify with the webmaster central to double check, then consider filling a re-inclusion request once to remove your spam
- If yes then check your site still rank for its domain name or other unique branded terms.
- After this also your site is not ranking then you are probably suffering from a penalty for manipulative linking activity or on-site spam like (cloaking, kw stuffing, etc.).
- So first remove all potentially bad outbound links, drop any paid link campaigns (that Google might have discovered) and get rid on-page issue. Then, go into webmaster central, verify and submit a re-inclusion request, owning up to your spam and promising nicely not to do it again.
- Other wise if you website is still ranking after searching for 5-6 relatively unique terms in the title tag of your pages.
- Then check for your site still rank in the top 10-20 results or no?
 - If no you are likely had many of your links wiped of their value and Google spam team identifies and eliminates the link love passing ability of many sites and networks every day, so you are not alone.
- Go to webmaster central verify then submit a re-inclusion request saying you are sorry by identifying your bad links and asking forgiveness and then go get lots of great, high quality, natural links to help you rank again.
- But if your site still ranking in Top 10-20 results then you don’t have a penalty, you are just probably just lost some rankings. So get more high quality, non-manipulative links and review your on-page seo efforts.
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