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Google Webmaster Tools

Introduction to Google Webmasters Tools:

Google webmaster tools helps in creating Google friendly individual websites. GWT (Google Webmaster Tools) are the easy and free way of creating the Google friendly individual websites.

How Google webmaster tools are helpful for a webmaster?

  • Google Webmaster Tools shows the number of Google views of an individual website (all individual websites).
  • Google Webmaster tools helps in diagnosing the website problems.
  • Google webmaster tools helps in improving websites visibility in search engines.

After submitting the Sitemap of a website to Google Webmaster Tools, GWT helps that Website in the view of improvement.

They are six main categories in Google Webmaster Tools.

  • Overview of a website by Google Webmaster Tools.
  • Diagnostics of a Website by Google Webmaster Tools.
  • Statistics of a Website by Google Webmaster Tools.
  • Links of Website.
  • Sitemaps of Websites to Google Webmaster Tools.
  • Tools of Google webmaster tools.

1) Overview of a Website by Google Webmaster Tools :

In “Overview of a website” category, Google webmaster tools provide information in three main categories as.

  • Home Page Crawl
  • Index Status
  • Web Crawl Errors

Home Page Crawl: It Provides information on date and year when Googlebot has successfully indexed the home page of a website.

Index Status: It Provides the information on the number of webpages that google indexed for a website, and also display the backlinks of a website.

In providing the index status for a website Google webmaster tool uses following operators.

  • Site Operator: On providing “site: www.websitename.com” in Google search box gives the number of indexed pages of website.
  • Link Operator: On providing “link: www.websitename.com” in Google search box gives the number of pages link to the front pages of a website.
  • Cache Operator: On providing “cache: www.websitename.com” in Google search box gives the number of current cache of a website.
  • Info Operator: On providing “info: www.websitename.com” in Google search box gives the information about the website what Google has.
  • Related Operator: On providing “related: www.websitename.com” in Google search box gives the number of pages related to our website.

Web Crawl Errors: it gives the following errors for a website

  • Errors for URLs in Sitemap
  • HTTP Errors.
  • Page Not Found Errors.
  • URLs not followed.
  • URLs restricted by robot.txt.
  • URLs timed out.
  • Unreachable URLs

2) Diagnostics of a Website by Google Webmasters Tools :

Google webmaster tools, “Diagnostics of a Website” provides information using the three main categories

  • Web Crawl by GWT.
  • Mobile Crawl.
  • Content Analysis.

Web Crawl: Web crawl of Google webmaster tools provides information on the errors and problems encountered by Google Crawlers while accessing pages on individual websites. 

Mobile Crawl: Mobile crawl of Google webmaster tools provides information on the problems and errors encountered by Google's crawlers while accessing pages on websites created specifically for viewing on mobile cell phones.

Content Analysis: Content analysis of Google webmaster tools provides the information regarding errors in website metadata as title and descriptions. The following metadata information provided as

  • Meta Description Issues:
    • Duplicate Meta description.
    • Long Meta description.
    • Short Meta description.
  • Title Tag Issues:
    • Missing title tags.
    • Duplicate title tags.
    • Long title tags.
    • Short title tags.
    • Non-informative title tags.
  • Non-Indexed Content Issues

3) Statistics of a Website by Google Webmasters Tools:

Google webmaster tools in 'Statistics of a website' provide information using five sub categories. They are

  • Top search queries.
  • What Googlebot sees?
  • Crawl stats.
  • Index stats.
  • Subscriber stats.

Top Search Queries: Top search queries provides information regarding top 20 queries using which the website appeared in search engine page results of Google and also provide top 20 queries using which the user has entered our website. Top search queries also provide percentage and positing of the queries in search engines.  

What Googlebot sees: 'What Googlebot Sees' provides the statistics how Googlebot sees the website.

Crawl stats: Crawl stats provide the distribution information of our website. Crawl stats also provides information of current page rank of our website. The following information Crawl stats provide.

  • Crawl stats provides googlebot activity in the last 90 days.
  • Number of pages crawled per day given by Crawl stats.
  • Number of kilobytes downloaded per day for a website given by Crawl stats.
  • Time spent downloading a page (in milliseconds) is also given by Crawl stats.
  • The Page Rank of your pages in Google is given by Crawl stats.
    • High.
    • Medium.
    • Low.
    • Not Yet Assigned.
    • Your page with the highest Page Rank.

Index stats: It gives the information on the number of websites included in Google’s index. In providing the index status for a website Google webmaster tool uses following operators.

  • Site:
  • Link:
  • Cache:
  • Info:
  • Related:

Subscriber Stats: Subscriber Stats provides the information if the website has feeds for the content. Subscriber stats provides the information on the number of subscribers who have subscribed to the feeds in the website through following Google products as

  • I Google.
  • Google Reader or Orkut

4) Links to a Website by Google Webmasters Tools:

Google webmaster tools in Links category of a website provide information using 3 sub categories as.

  • Pages with external links.
  • Pages with internal links.
  • Sitelinks.

Pages with External Links: This provides the information on the number of pages on “www.yourwebsites.com” that have links pointing to the respective pages from the other sites.

Pages with Internal Links: This provides the information on the number of pages on “www.yourwebsites.com” that have links pointing to the respective pages from the other internal pages.

Sitelinks: Sitelinks are the additional links provided by Google. The site links are generated dynamically based on the website content.

5) Sitemaps for Websites: Submission of Sitemap to Google webmaster tools provides information for Google to overview the pages within a website

Google webmaster tools display's the sitemap errors and warnings occured in our website while indexing the pages

Here we have one more option on adding N-number of sitemaps of a website.

Sitemap: Sitemap is an XML file that list URLs of our websites.

6) Tools of Google webmaster tools.

 Google webmaster tools provide the following tools for a website.

  • Analyze robots.txt
  • Generate robots.txt
  • Manage site verification.
  • Set crawl rate.
  • Set geographic target.
  • Set preferred domain.
  • Enhanced image search.
  • Remove URLs.
  • Gadgets.

Analyze robots.txt: Provides the information whether robots.txt file of our website blocked the specific URLs or not.

Generate robots.txt: It creates robot.txt file interactively, and indicates which robots which robots we don’t want to crawl our website and which files or directories we don’t want crawled.

Manage Site Verification: Use to see all the managed owners of the websites.
 
Set Crawl Rate: How often Google crawls our website. We can adjust the speed to our requirements.

Set Geographic Target: We can associate our website with geographic target to a particular location.

Set Preferred Domain: Preferred domain with our site always or never shows ‘www’ in Google search results.

Enhanced Image Search: Helps in searching images on our website.

Remove URLs: Helps to remove unwanted URLs of our website from the Google indexed pages.

You may also be interested in other helpful articles:

  • What Googlebot Sees
  • Top search queries
  • Index stats

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