On Page Optimization means optimizing the website by making modifications on the page. On Page Optimization includes
- Pre Optimization Report
- Keyword Research
- Competitors Website Analysis
- Rewriting Robots Friendly Text
- H1 H2 Tags Optimization
- Title Tag optimization
- Meta Tag Optimization
- Keywords Optimization
- Alt Tags Optimization
- Sitemap for Link Optimization
Pre Optimization Report includes
- No of Web Pages of the site are cached by the major search engines.
- Page Rank of the website.
- Place of the website for the targeted keywords.
- Web Traffic of the Site.
- Home Page Size(should be < 40kb)
- Download Time
Keyword research means choosing the right keywords to optimize for search engines that most of the users search.
A search engine ranking in terms of keywords depends on Keyword Density, Keyword Frequency, Keyword Prominence, and Keyword Proximity.
Keyword Density: The recommended keyword density is 2 to 8 percent means for hundred words we have to use keywords 2 to 8 times. It differs from search engine to search engine.
Keyword Frequency: Consider if we want to use keywords more than 8 percent we will increase keyword frequency i.e instead of hundred words we write two hundred words and increase frequency.
Keyword Prominence: means we have to use the prominent keywords at the starting of the title, description and in content.
Keyword Proximity: means the distance between the two or more keywords it is better to keep the keywords closer.
Competitors Website Analysis: means observing our competitor website i.e website in a top one position. By using which Meta keywords he got in to top position.
H1 H2 Tags Optimization:
In Hypertext Mark-Up language(HTML) there are headings (h1,h2,h3,h4,h5,h6).Search engines like Google will give priority to h1 and then h2 and then…
Ex :-<h1>Bipsum</h1> looks like Bipsum
Title Tag optimization
The suggested title length is 59 to 66 characters and using the keyword in the start of the title gives good results. The starting letters of words in the title should be caps. We have to use the keyword at least twice.
<title> Beijing Olympics 2008 Medals Table, Sports Medals Olympics 2008. </title>
Here Olympics 2008 is the targeted keyword.
Meta Tag Optimization
Meta tag or Meta description tag length should be in between 160 to 250 characters. Google allow up to 250 but display 160 characters. We have to use the targeted keyword in description
Keywords optimization
Targeted keywords should have less advertiser competition and more search volume and we have to use the keywords in the content effectively
Alt Tags Optimization
We have to use alt-tags for images. When the user put the mouse on image it will shoe alt tag. Google will read this alt tag name.
<img src="angry.gif" alt="Angry" />
Sitemap for Link Optimization
A sitemap is an XML file that consists a list of site URLs. Sitemap helps search engines to crawl the web pages or links in the website
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