SERP stands for Search Engine Results Page which is displayed in Search Engines like Google, Yahoo and Mns etc in response to a specific keyword query string. As every SEO persons looking for occupy the place in top ten listing in SERPs, so there is an increasing demand for SEO companies.
Search Engine Optimization companies are often charging thousands of dollars just to manage search engine results. But in reality, it is not a big deal. You can make your site to move upwards in terms of search engine rankings. If you follow the standard search engine optimization SEO techniques, then you will definitely make in to the Top 10 of any search engine.
Now we will make you familiar with some of the basic concepts of Search Engine Optimization.
SEO (Search Engine Optimization) consists of 2 major parts:
- Onsite Optimization.
- Offsite Optimization.
Onsite SEO (Search Engine Optimization) Optimization related on page factors and deals with how to make the website and customize it search engine friendly.
- Writing a Keyword rich Url,
- Using a keyword in Anchor Tag,
- Writing Title Tag,
- Writing Meta Tags like (Descriptions and Keywords),
- Writing a H1, H2 tags,
- Using of Alt tags for the images,
- Increasing the keyword density in the content,
- Bolding a keywords in content,
- Internal Navigation from main page to inner page,
- Using a CSS file.
Onsite search engine optimization is done then we go to Offsite Optimization.
Offsite SEO (Search Engine Optimization) Optimization related to build back links to your website in a natural manner.
However, the offsite search engine optimization SEO deals with the back links which are also known as incoming links to the website. Offsite SEO plays a key role to improve the search engine rankings.
Doing link building or exchange a links:
- Submitting to Top Search Engines.
- Top SEO Directories
- Forums,
- Creating Blogs,
- Press Release,
is not just a one time effort, but slowly it shows the result, and u can see better ranking for those keywords for which we are doing link building.
According to our SEO expert’s team, back links are more important than any other factor, if you really want to improve the SERPs. So you should concentrate your energy more on off page optimization techniques. This includes gaining incoming links from the relevant sites.
But remember few points that concentrate only on the quality back links from relevant sites that too in a natural way.
For example, if your site deals with SEO Services, then try to get high quality back links from the sites that deal with SEO Services. Even if you get 1000 back links from the sites that deal with some other irrelevant topics, then search engines doesn’t count it.
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