As we know, SEO stands for Search Engine Optimization; its main objective is to obtain the top rank in the search engine to the website in which we are optimizing.

SEO life cycle mainly consists of 10 parts.

• Key word Research and Selection
• Competitor Analysis
• Site Structure
• Content Optimization.
• Link Building
• Social Media
• PPC
• Statistics Analysis
• Conversion Optimization
• Keeping It Up.

A Competitor Analysis is an effective way to deconstruct the competitors’ online marketing approach to know how they are performing well.

The Basics of Conducting our own competitor Analysis:

• Through investigation, a competitor’s linkage formation we found that a lot of the links having most reliability came from websites the competitor really owned.
• We have to summarize the structure used by competitor and develop on it with our individual knowledge; one should increase the traffic of the website by adding some information.

The main objective of competitor’s analysis is to estimate what you find to your own website later on and what you find is not important. This analysis will helps you how to develop and increase the traffic to your own website and what we are lacking in our website:

Competitor’s walkthrough:

• We have to observe if the title tag is well written and if so is there a similar syntax used for entire website?
• Secondly, we have to observe for the H1, H2 tags in the source code of the home page. If they are used, it is clear that the competitor is using headings with the page. We have to identify the text used in the headings in order to know the key phrase of the site.
• The website should be user friendly instead of having drop down menu at the bottom of the page.
• Also observe the structure of keywords being used in text links. Some words are probable to emerge more frequently as well as these are probably some of the target phrases your competitor has determined to make a note on.
• Then look for nofollow tags. No follow tags are frequently used to guide Page Rank proficiently right through a website. This is known as themed structure.
• If you wander all the way through the site check for pages having mostly high Google Page Rank and strive to recognize why. These pages have information that guests determined to link to. Maybe this will provide you a few ideas for producing same quality content for your website.
• After that, please check for the XML sitemaps. Generally, it resides inside the root of the website and try typing the basic URL of the site followed by minus “\sitemap.xml” to obtain the site maps information.
• Have you locate any incidence of spam all through the site? We have to use some simple tactics here. This doesn’t indicate you copy them. This reveals that the information that how the competitor is getting highest page rank.

Back Link Analysis:

To analyze the back links of particular website, we need to install WEB LINK ANALYZER LINK POPULARITY Software. By using back link analyzer, we can estimate the back links of the website.

Be  sure to set  the software to get  Google Rank as well as Alexa Rank information for every back link and riddle out any rel=nofollow links. The arranging is simply found on the frontage of both applications with the exception of the rel=nofollow which is an option in Opt link but involuntarily checkered in Back link Analyzer.

Creating a list of Authority Competitor Back links:

By using Excel or a different spreadsheet application copy and paste the data you got from Backlink Analyzer into a worksheet. Then generate a copy of the sheet so that you have an accurate copy of all the data on a single sheet. Then follow the steps:

• Find the Page Rank of all the pages in the sheet and remove the links which are having the page rank less than 4.
• On the second worksheet, arrange the data first by Alexa Ranking as well as secondary sort by the Google Page Rank. Delete all sites that have a negative Alexa Ranking (”nm” is how it shows in OptiLink).

How to use Back Link data:

Now, filter the links by domain moreover we see just how many links per domain all competitor has. If we notice website that appears to be linking to a website many times, it reveals that either the competitor owns the website or has purchased a link on the website. In order to get that information, please run “Whois on the domain”.

Now, we have some competitor estimation tools. With these tools, with more attention, we have to build our website to increase the page rank and traffic to our website.

Using a quality analytics program will permit you to obtain as granular as observing the success of every page in your website with particulars such as: where did visitors come from, how long on regular guests stayed at a exacting page, what keywords led guests to the page and much more.

With a suitable analytics you can really compare and differentiate the effects of negligible edits to a page’s content; this is called multivariate testing. If you don’t have done all these, please run a test by using the analytics and improve some tactics in order to increase the traffic for your website.

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