Title Tag
The top line of web browser is defined by html title tag. Title tag is most important text in a web page. Perfect title with rich keywords is one among the important factors consider by Google to get our page in top search engine results pages.
Title Tag Optimization
Every web page in the internet world is provided with title. Website owners provide their main keywords of their web pages in the title tags. Most relevant keyword to their website is placed in title tag.
There are several things to consider for title tag optimization:
1. Important keywords must appear in the title tag
2. The length of the title tag should not exceed 66 characters or title tag should contain 7 to 9 words.
3. Title of the Web Pages should be user friendly to read. Keywords used in titles should be relevant to the website, which should give overview idea about the website.
4. Usage of stop words as the, is, of, that, is... etc in the title tags should be less.
5. Keywords used in the title should be relevant to website.
6. Order of keywords in title must be maintained.
7. Keywords repetition in the title should be less.
Important keywords in the Title tag
In title tag optimization the most important keywords should be place in the keyword because search engine look for the keywords in the title tag, also the internet surfers sees their required keyword in tiles displayed in SERP results. So most relevant keyword appearing in the title is very much useful to website owners.
Length of the Title Tag
Length of title tag which is optimized will not exceed the limit of 66 characters. Search engines will cut the title to their required limit if the title exceed more than search engine requirement limit.
The main factor of title tag optimization is to keep title user friendly to search engine and web surfers. So, the title should be simple and easy to understand.
Stop words/ Dead Weight Words in Title Tag
Dead weight words:
Stop using dead weight words as ‘Home page’, ‘web’ and ‘web page’ in the title tag as dead weight words are ignored by search engine spiders at the time of website crawling.
Stop words
Also stop using stop words as ‘the’, ‘is’, ‘of’, ‘and’ ‘that’ etc, some stop words can be used for simplicity of title tag.
Ranking of the web pages given by search engine based of the title contain keywords close to main keywords with no stop words.
Title Tag Optimization Advantages
- Optimized title helps our web page to rank in better position in search engine results.
- Title tag optimization helps us to keep our keywords near tile as helps at the time of search engine search pattern is in a linear order from ‘Top to Bottom’ and from ‘Left to Right’.
- Title tag optimization helps to keep our keywords in proper order.
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