| Features |
Description |
Basic |
Standard |
Premium |
| Business Analysis |
Identifying what are products and services of the products to be promoted and their price list. |
Y |
Y |
Y |
| Budget Limitations |
Identifying the total budget to set up the campaign and to distribute the amount equally over a period of time either monthly or daily. |
Y |
Y |
Y |
| Keyword Analysis |
Indept analysis to identify best keywords and their related low cost keywords for various ad groups. |
Y |
Y |
Y |
| Selecting the PPC Tools |
There are variety of tools in the market to set up PPC Campaign. We will suggest Google Adwords and Yahoo Site Explorer are the best tools to |
Y |
Y |
Y |
| Campaign Settting |
Creating the campaign with different ad groups using different ad texts and variety of banners. |
Y |
Y |
Y |
| Network Identification |
To identify in which network (Search or Content) location your ads were performed better and allocating more budget to those networks for the related keywords. |
N |
Y |
Y |
| Landing Page Optimization |
After getting a click it is important that we need to make sure the visitor has performed an action. To do that we will test different landing pages among the following pages like home page, store page or individual product pages and specially designed pages to make an action by the visitor. |
N |
Y |
Y |
| Rotation of Ads and types |
Creating different ad groups for the simillar kind of products and services or for different geographic locations. It also includes variety in ad texts, banners, images and etc |
N |
Y |
Y |
| Time Zones |
Selecting the different time zones to show the ads to save the budget amount from unnecessary clicks. |
N |
N |
Y |
| Website optimizer |
It allows to find the right combination and positions of elements in the landing pages by moving different elements like products description, product image, product price, call to actions and Add to cart buttons. |
N |
N |
Y |
| ROI Analysis |
Analysing the ROI would help to improve the performance of the campaign. ROI largely depends on conversion ratio |
Y |
Y |
Y |
| Reporting |
Reporting not only helps to adjudge the performance of the campaign but also helps to areas to be focused for improvements. |
Y |
Y |
Y |
| |
|
$99 |
$250 |
$500 |
