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Pay Per Click Programs

Pay per click programs helps businesses to find or reach new online customers faster without having any constraint on the geographic location. PPC is a Keyword based advertising program that allows the businesses to show up their ads in two major types of networks and they are Search Network, Content network. There is one more performance based network called referral which is available with Google Ad words. However, Keyword bidding is common to Search and Content networks and allows the businesses to buy the keywords for maximum or minimum price to get cutting edge over their competitors by occupying the top most positions and to minimize their advertising cost or overall daily or monthly budget. We at BipSum, offers three different products and they are Basic, Standard and premium plans depending upon client's requirements. Below is the summary of three different plans.

Features	Description	BRONZE	SILVER	GOLD
Business Analysis	Identifying what are products and services of the products to be promoted and their price list.	Y	Y	Y
Budget Limitations	Identifying the total budget to set up the campaign and to distribute the amount equally over a period of time either monthly or daily.	Y	Y	Y
Keyword Analysis	Indept analysis to identify best keywords and their related low cost keywords for various ad groups.	Y	Y	Y
Selecting the PPC Tools	There are variety of tools in the market to set up PPC Campaign. We will suggest Google Adwords and Yahoo Site Explorer are the best tools to	Y	Y	Y
Campaign Settting	Creating the campaign with different ad groups using different ad texts and variety of banners.	Y	Y	Y
Network Identification	To identify in which network (Search or Content) location your ads were performed better and allocating more budget to those networks for the related keywords.	N	Y	Y
Landing Page Optimization	After getting a click it is important that we need to make sure the visitor has performed an action. To do that we will test different landing pages among the following pages like home page, store page or individual product pages and specially designed pages to make an action by the visitor.	N	Y	Y
Rotation of Ads and types	Creating different ad groups for the simillar kind of products and services or for different geographic locations. It also includes variety in ad texts, banners, images and etc	N	Y	Y
Time Zones	Selecting the different time zones to show the ads to save the budget amount from unnecessary clicks.	N	N	Y
Website optimizer	It allows to find the right combination and positions of elements in the landing pages by moving different elements like products description, product image, product price, call to actions and Add to cart buttons.	N	N	Y
ROI Analysis	Analysing the ROI would help to improve the performance of the campaign. ROI largely depends on conversion ratio	Y	Y	Y
Reporting	Reporting not only helps to adjudge the performance of the campaign but also helps to areas to be focused for improvements.	Y	Y	Y

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