Search engine optimization is one of the cheapest and consistent processes to obtain high number of visitors which is fundamentally essential for any website to succeed within in the scope of internet marketing. SEO is an art of occupying high rankings in the search results of the major search engines like Google, Yahoo, MSN and etc. SEO can be further classified into two types as White hat SEO and Black hat SEO. If you own an online business and interested in implementing Black hat SEO techniques certainly, you haven’t come to the right place. Businesses which would like to offer their products and services through online using good practices of SEO techniques are welcome. 

We at BipSum, will follow the Google technical guidelines and some other industry specific proven successful strategies suggested by our SEO Professionals while designing the website and implementing the Search engine optimization techniques during the process of promoting our client’s website.

Keywords Analysis:

First BipSum, likes to understand the business pattern and environment in which the online business is operating. This would allow us to understand the key attributes of our client’s business which helps to identify (or) classify what needs to be promoted. We will extract the business relates keywords using the tools like Google Suggest, Google Ad words keywords selector tool and inventory.overture and etc. to map the best and relevant keywords and their related words to the website Home and other important individual pages like products and services to maintain the keyword density.

Competitor Analysis in SEO perspective:

Using the keywords selected, if necessary different possible combination of keywords, we will prepare the list of prime competitors for those products (or) services to be promoted. We always start our work assume all the websites in the top 30 for any keyword that we have chosen is our prime competitor. A sample list of attributes, which we use to during the competitor analysis are Alexa Traffic rank, Google page rank and some other KPI’s (key performance indicators) of the website to rank well in the major search engines.

On Page Factors:

Search Engine Optimization (SEO) is further classified into on-page factors and off-page factors. Before starting the search engine submissions it is very important to fine tune the on-page factors like title, meta content (description and keywords), webpage content, alt tags, title tags, keyword density within the page and website, internal linking structure and etc. We monitor the website quite regularly to tune the on-page factors of the webpage or website continuously according to the search engines behaviour or as and when search engine algorithms were updated and other factors which help for page ranking.

Off-Page Factors:

During the Search Engine Optimization (SEO), off-page factors are also equally important to improve the website performance in various search engines as on-page factors. Off-page factors includes, search engine submissions, link building, article submissions and etc.

Search Engine submissions can be done manually as well as by using several software’s available in the market. Best practice that we will implement is submitting the URL’s to various search engines manually and by using tools like Google Sitemaps, Yahoo Site explorer and etc.

Link Building:

Link building would help to increase the link popularity and web presence of the website. Link building is very important during Search Engine Optimization (SEO), as most of the search engines would compute their search results based on link popularity as one of the most important factor in their algorithms.

Search Engine Friendly Specifications:

We will provide spec’s to make the website design and internal linking architecture would be search engine friendly and this can be achieved by adjusting or fine tuning the on-page factors and off-page factors.

Supplement results:

• The pages were indexed quite regularly.
• Make changes to the title, keywords and description.
• Get few more internal as well as external links to those pages.

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